salon furniture

Buy Salon Furniture at a fraction of the RRP

salon furnitureBuy Salon Furniture at a fraction of the RRP with Special offer Package Sales on offer from Dir Group – Dream in Reality Group.

Kitting out a new salon or re-designing your existing salon can be an expensive task during a double-dip recession. With the cost of utilities, rates and wages always on the increase, it can be hard to stay ahead of the competition and keep your salon furniture looking fresh and modern. Dir Group has come up with the answer with their package sales.  You can furnish your salon for a fraction of the RRP when you buy a salon furniture pack.

A great example is the Silenzio & Scatolina Salon furniture Pack. The Dir Silenzio backwash offers more room and extra comfort for every user. The contemporary styled chair is designed for backward and forward function for durable use and the moulded base provides extra stability. It features a fully adjustable ceramic sink unit, silicone cushioning, explosion-proof and water-saving shower.

The impressive and distinguished Dir Scatolina styling chair offers high density memory foam and durable cover combine with its solid steel base, hydraulic pump and internal metal stabilisers to create a chair that can support up to 200kg.

With this package costing just £699 it comes in at a fraction of the usual RRP, if you are wanting to try before you buy – Dir Group has showrooms in Birmingham and London, allowing you can browse the full collection on offer from Dream in Reality Group.

Dir offer a huge range of salon furniture and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website – www.dirgroup.co.uk.

Styling units

Make the most of your salon with Styling Units

Styling unitsStyling units are one of the most used and functional elements of any salon. Some offer basic functions such as just a mirror and styling shelf. Whereas others, such as the range from Dir Group (Dream in Reality Group), offer the design and functionality to make a bold statement within any salon. The Dir Group styling units are built with a range of materials including stainless steel, glass and even leather, with colour options available to suite most salon interiors.

The design is the most important part of the range which Dir Group offer, they are practical and ergonomically designed to make them easy to use on a day-to-day basis. Bringing a modern look to your salon doesn’t necessarily mean a full overhaul, a modern styling unit such as one of the units from Dir Group, will bring a touch of modernism to the interior of any salon. Not only do they look fantastic, but also the styling units offer features such as 13 amp plug sockets, integrated dryer holders and styling shelves to make them extremely practical.

There is a styling unit in the Dir Group range to suite most salons, from single sided to double sided styling units, the layout possibilities are endless. Freestanding styling units offer the flexibility to move and adapt your salon to a changing customer base. Whatever your styling unit needs are, dirgroup.co.uk offer a solution to cater for all your needs.

Dir offer a huge range of styling units and salon equipment and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website – www.dirgroup.co.uk.

http://www.dirgroup.co.uk/styling-units-c-10.html

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What makes Beauty Furniture special?

When you think of beauty furniture, you may think of a salon chair or massage chair. Beauty equipment is much more than this and can range from facial beauty beds to styling units, which offer a luxurious and bespoke experience for salon clients.

Beauty furniture such as facial beauty beds come in a wide range of specifications, offering different designs and features to make the experience of using them relaxing and enjoyable for both the client and the technician. Dir Group offer a range of beauty furniture including facial beauty beds, which are packed full of features, such as adjustable back rests, hydraulic height adjustment, remote control functionality and high density memory foam construction. All these features make them a necessary addition to any professional salon.

The design of beauty furniture is as important as the actual furniture itself. Modern designs and sleek lines can enhance the look and feel of the salon environment. Dir Group offers a range of ultra-modern beauty equipment in a range of colours and designs, to either make a bold statement or blend into the background of your salon. Why not choose a modern pedicure station, which offers a host of features and a beautifully constructed design, which will compliment the interior of any salon. See the Pedicure Stations section of the www.dirgroup.co.uk website for more information.

Dir offer a huge range of beauty furniture and salon equipment and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website – www.dirgroup.co.uk.

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Are you a traditional barber without Barber chairs?

Traditional barbers are on the increase, not only are we seeing men taking more pride in their appearance but with facial hair now making a come back, the traditional barbers shop is back on the scene.

The iconic barber chairs are also making a huge come back, with them being the focal point of any men’s salons or barbers. Dir Group are at the forefront of barber chair design and offer a range of contemporary and modern designs.

The DIR Belgrano Barber chair is the latest and most sophisticated unit Dir have in their product range, featuring an elegant style with high-grade faux leather and high-density memory foam. Providing the most comfort and luxury experience ever offered from the Dir line of Barber chairs, Belgrano is sure to impress all customers.

The Dir Giuliano is a stylish barber chair that has a fully adjustable backrest, footrest and headrest. Comfort is ensured by high-density memory foam and high-grade fireproof vinyl provides durability and safety. Hydraulic raising pump and solid chrome polished base can handle weights up to 1000 lbs.

And finally the Dir Viyella barbers chair features a contemporary sculpted chrome structured design for style and comfort with gas cylinder-controlled reclined back with adjustable headrest, also features hydraulic pump.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Facial equipment – is your salon missing a facial beauty bed?

The number of spa’s and beauty salons is at an all time high, with numerous treatments available to relax clients in a sensual experience. The cost of these treatments are increasing, with more people willing to part with their hard earned cash for a day of relaxation and papering. Some of these treatments and spa days run into several hundred pounds.

There are many important factors to running spa and salon beauty treatments; one of the main ones is the equipment you use. If you are offering facials, do you have the correct facial equipment? If you don’t, then you could be loosing out on repeat custom or referrals. With the amount of competition around, this is something you cannot afford to do.

Dir Group offer a wide range of facial equipment which is specially designed for this section, take for example the Mar Egeo facia beauty bed. The Dir Mar Egeo is easy to work with and comfortable to use. Remote controlled height offers easy operation for you and a pleasure for your clients. Removable headrest to expose 6” face hole for facing down treatments or massage bed conversion. Thanks to the solid construction with internal metal stabilizers, this unit can handle weights up to 800 lbs.

Another option is the Dir Federico which is comfortable and stylish to the extreme. Manually adjustable backrest and remote controlled height of the bed ensures comfort and easy operation. Removable headrest to expose 6” face hole for facing down treatments or massage bed conversion. Thanks to the solid construction with internal metal stabilizers, this unit can handle weights up to 800 lbs.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Salon wash units – is yours doing your business justice?

Salon wash units are one of the most commonly used items in a hairdressing salon, but does yours do your business justice? This is a question we have been asking for some time now and the answer has most commonly been, No! The salon wash units are used by almost every customer who passes through a salon, so making sure yours is the correct one for you and your customers is an important consideration when specify the unit you require. There are key factors which you should consider including its ergonomic features, materials used, build quality and most importantly its design. All these points should be taken into consideration when choosing the correct wash unit for your salon.

Dir Group offer a range of salon wash units which tick all the boxes, with a mixture of modern and contemporary designs, excellent build quality and stacks of features which will help your salon perform for its clients.

A great example of a modern backwash unit is the Dir Beckman backwash, which offers more room and extra comfort for every user. The contemporary styled chair is finished in high-grade faux leather and high-density memory foam for durable use and the moulded base provides extra stability. It features a fully adjustable ceramic sink unit, silicone cushioning, explosion-proof and water-saving shower. This is an ideal choice for any modern salon.

A more contemporary option would be the Dir Accendini that is a stylish and comfortable backwash that has an adjustable sink with adjustable backward and forward seat. The silicone neck rest, explosion-proof and water-saving shower compliment the unit. The chair is finished in high-grade faux leather and high-density memory foam for durable use and the moulded fiberglass base provides extra stability. This is an ideal option for anyone wishing to upgrade their current salon wash units.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Is your salon lacking a professional Manicure table?

Buying the correct equipment for a salon is a largely overlooked process when it comes to fitting-out a new salon. With the salon and beauty sectors been more competitive than ever, it’s important to attract new customers and then keep then returning for regular appointments. One very important way to do this is through carefully selecting the correct equipment for your salon to give off a unique and professional appearance.

Manicure tables are one of the things that you may have overlooked when sourcing equipment for your salon. These are extremely important items if you are offering manicures to your clients and wish to offer the best possible service. Manicure tables offer a tailor made solutions which makes the whole experience of having a manicure much more enjoyable. Most manicure tables have an extraction system which allows the unpleasant fumes from the chemicals used, to be safely taken away from your client, making it a much more pleasant experience.

Dir Group offer a wide range of manicure tables and stations that offer great features and design. The Eleganza manicure station offers a contemporary Black wood and a Green glass design and incorporates ample storage, air filter, extractor and lockable easy-glide rug roller wheels. Built to our solid construction, this station offers great style and ease of use. Easy Self Assemble. To see more about this product go to: http://www.dirgroup.co.uk/manicure-station-eleganza-p-115.html

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Pedicure Chairs – Do you have the perfect Pedicure Station?

Pedicure chairs are often a largely overlooked piece of equipment in a modern salon today. If you offer a pedicure service in your salon then having a pedicure chair is a professional solution to providing a great service. Many salons offer a service without one of these specialist chairs that can often lead to loss of repeat custom and poor quality service. A pedicure chair is specially designed to offer a sensual experience for the client with a massage while having a pedicure carried out. If you try and do this with a normal chair, the complete experience is often lacking.

Dir group offer a range of pedicure stations that are beautifully constructed with airbag message functions combined with four-wheels driven muted massage system. The roller back system works on applying pressure to all the right spots as well as providing several different functions: shiatsu, kneading, flapping, knocking and synchronous kneading and flapping. All of these functions can be controlled by a hand held remote which allows your client to customise their experience of ultimate relaxation with manual and auto modes. The seat frame also can be moved forward and backward 120mm and the armrest can be reversed in 90 degree. The tub comes with water temperature controller and air massage function. This is an ideal solution for any modern salon that wants to offer their clients the very best experience.

For more information on the complete Dir Group range, please visit the Dir Group website at www.dirgroup.co.uk. If you would prefer to visit one of our UK showrooms in London or Birmingham, we will be happy to show you around and help you choose the best salon chairs for your business. All our equipment is available for delivery in UK, Europe and Rest of the World.

Choosing the correct Salon Furniture

The furniture that you use in your salon is an important part of your business that is often overlooked by many business owners. There are a number of important factors that you have to take into consideration when choosing the correct salon furniture for your premises.

The first point, which some would categorise as the most important, is the design. Does the design of the salon furniture match the décor and atmosphere of your salon? Is your salon in a modern and cosmopolitan city centre, which requires a stylish and bespoke looking collection of furniture? These are the type of questions you should be asking yourself as a business owner when selecting the correct salon furniture. This will allow you to select the best, most contemporary looking furniture for your salon.

The second factor to consider is the shape and size of the furniture you are selecting. You need to work within the constraints of the space you have available, to best maximise the square footage you have. You should take into consideration how many members of staff you have, if you have 5 members of staff, you may not want more than 6 or 7 work stations. Instead, contemplate expanding your customer waiting area, offering display shelves, waiting chairs and a functional reception desk. After all, this is generally the area that a client will see first when they enter your salon.

The third and final factors that you should consider are the ergonomics of the salon furniture you are choosing. Your clients will be sitting on a salon chair or beauty bed for a number of hours, so they must not cause any discomfort to the client or you may loose their repeat custom. Make sure you select comfy, yet practical salon furniture.

Dir Group offer a wide range of salon furniture, all available to order online through their website www.dirgroup.co.uk or from their London and Birmingham showrooms.

Salon Equipment – Don’t be a statistic

A scary statistic, which was quoted this year, was that 58% of new salons fail within the first 12 months. There are numerous reasons for this; poor management, inadequate advertising and increasing overhead are to name but a few. One of the main points which has been highlighted by customers of failing salons, is the décor of the salon. Often new salons don’t have the capital to buy new furniture so go for second-hand salon equipment instead. This can be false economy, often costing as much as new equipment and lasting for a fraction of the time.

Dir Group offer a wide range of salon equipment ranging from waiting chairs to beauty beds. All items are brand new and come with a comprehensive 12-month warranty, which is extendable for an extra free. This not only offers great piece of mind when buying your salon equipment but also gives a great impression for your new customers.

You should always look at things in the eyes of your customer, when they enter your salon for the first time, they are not only making their mind up on your service you offer but also the décor of your salon, would you want to come back to a salon which has dated décor and worn, second hand furniture? More often than not the answer to that question is no.

Take a look at the Dir Group website which has a comprehensive range of salon equipment which is all available to order online. If you prefer to see and test the furniture, we have showrooms in Birmingham and London, which you can call in and test out complete range. You can also buy in-store and arrange delivery to best suit your schedule. For more information on the Dir Group product range please go to www.dirgroup.co.uk