Archive for October, 2013

Barber Chairs & Styling Chairs

Choosing the correct barber chairs for your salon can be a daunting process with a number of different factors involved to get the correct chair. One of the main factors which should be considered when choosing the perfect barber chairs is the functions it allows for; does it have sufficient height adjust and a reclining back and foot rest? Your clients will be sitting in these chairs often for upwards of an hour, so making them comfy should be of paramount importance when selecting barber chairs.

Design and construction are the next factors, which should be carefully considered when choosing a barber chair. Does the design of the chair fit in with the look and feel of the rest of your salon or barber establishment? Dir Group offer a range of traditional and modern barber chairs which fit in with all type of salon styles, with a range of colours available you wont find a better range of barber chairs.

Construction of the barber chairs is a factor which is often overlooked, you should consider this carefully to make sure your clients are as comfortable as possible. Dir Group offer quality barber chair construction with high-density memory foam bases and backs; covered in a durable leather finish to allow for quick and easy cleaning. Dir Group offer a 2 year warranty on all their barber chairs so you will be safe in the knowledge that the chairs are built to last.

The final consideration on choosing the perfect Barber Chairs is price, it’s often the key factor in any salons buying. Dir Group offer a wide range of barber chairs at competitive prices to suite all budgets with special offers on salon furniture packs, see the Dir Group special offer page for more information.

Styling units are one of the most used and functional elements of any salon. Some offer basic functions such as just a mirror and styling shelf. Whereas others, such as the range from Dir Group (Dream in Reality Group), offer the design and functionality to make a bold statement within any salon. The Dir Group styling units are built with a range of materials including stainless steel, glass and even leather, with colour options available to suite most salon interiors.

The design is the most important part of the range which Dir Group offer, they are practical and ergonomically designed to make them easy to use on a day-to-day basis. Bringing a modern look to your salon doesn’t necessarily mean a full overhaul, a modern styling unit such as one of the units from Dir Group, will bring a touch of modernism to the interior of any salon. Not only do they look fantastic, but also the styling units offer features such as 13 amp plug sockets, integrated dryer holders and styling shelves to make them extremely practical.

There is a styling unit in the Dir Group range to suite most salons, from single sided to double sided styling units, the layout possibilities are endless. Freestanding styling units offer the flexibility to move and adapt your salon to a changing customer base. Whatever your styling unit needs are, offer a solution to cater for all your needs.

Dir offer a huge range of styling units and salon equipment and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website –

Reception Desks & Pedicure Chairs

The reception desk that gets used in any business is not often looked at as important, when in reality it is, it can show that your salon is organised and knows what it is doing. This is because you normally place it in the main entrance, and the reception desk is one of the first pieces of furniture anyone sees when walking in through your door, and this can lead to a good or bad impression of your salon from just a moments glance.

Dir Group (Dream in Reality Group) can provide a range of different reception desks for your salon, ranging in colour, the material they are made from, and if they have an illuminated panel at the front. One of the reception desks that can cover all of the above is the Dir Jade, it can add fresh style to your salon with a contemporary design which features a striking black wood finish and a subtle illuminated glass front panel, which brings a welcoming glow to your reception area. The colour options for the front panel are in black ash and white.

One of the Dir Group‘s best selling reception desk is the Dir Orsacchiotto, it is a trendy desk, which brings a real focal point to any salon, and it has display space on the front. It also has a spilt-level feature with glass covered working surface and display area. It offers practicality and impact, as well as being easy to assemble.

All of the Dir Group’s reception desks cost under £500, cost is not everything when it comes to buying a reception desk. As the Dir Satellite contains many of the same features as the Dir Star Ferry, but is currently on a special offer and is available at a discounted price.

Dir Group (Dream in Reality Group) has showrooms in Birmingham and London which are open to the public, and have more designs available in the showroom. For more information on the range of reception desks available from Dir Group please visit the Reception Desks section of the Dir website.

Pedicure chairs play a key role of the pedicure and beauty industry, which has seen a significant increase in the past 10 years. A pedicure refers to a superficial cosmetic treatment of the feet and toenails; and can help prevent nail diseases and nail disorders. Pedicures are not just limited to nails; usually dead skin cells on the bottom of the feet are rubbed off and leg care below the knee is now commonly expected as part of a pedicure service.

Since 2006 the pedicure industry has seen a massive increase in popularity, with a knock on effect to the income which can be achieved. Some leading pedicure salons charging upwards of £250 per hour treatment. With this in mind, the equipment you use should be carefully considered to make sure you offer your clients the very best experience.

Pedicure chairs or pedicure stations as they are sometimes called, offer a relaxing and comfortable experience for a client to sit and enjoy having a pedicure done. Dir Group offer high quality pedicure chairs which a wide range of features including a state-of-the-art four-wheel driven muted massage systems. The roller back system which works on applying pressure to all the right spots as well as providing several different functions: shiatsu, kneading, flapping, knocking and synchronous kneading and flapping.

Features such as the muted massage system play a key part in the pedicure chairs experience and help to give client a complete relaxation experience. For more information on the Dir Group’s range of pedicure chairs please see the pedicure station section of the website.

Dir offer a huge range of salon equipment and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website –

Facial Equipment & Salon Wash Units

Professional facial equipment is often overlooked in many salons today; making do with old equipment or standard salon furniture is often the norm for some salons. This shouldn’t be the case with the range of facial equipment which is currently available on the market. Ranging from facial beauty beds to styling beauty chairs, a vast range of styles and features are available to cater for any salons needs.

Dir Group (Dream in Reality Group) offer one of the best ranges available to buy today. With packages to suit any new or existing salon, it can cost far less than you would think to update your facial equipment and give your customers the relaxation and comfort they desire.

One of the Dir Groups best selling facial beauty beds is the Mar Egeo. The Dir Mar Egeo is easy to work with and comfortable to use. Remote controlled height offers easy operation for you and a pleasure for your clients. Removable headrest to expose 6” face hole for facing down treatments or massage bed conversion. This beauty bed is available in different colour choices and is available to order today.

The Valencia beauty bed from Dir Group is one of the best available on the market. The Valencia is designed to provide a modern and stylish approach with various reclining and height options, The Valencia enables maximum comfort for the client and customer.

For more information on the range of facial equipment available from Dir Group please visit the Facial Beauty Beds section of the Dir website.

Dir offer a huge range of salon furniture and its all available from salon Wash Units or backwash units are a key element of any hairdressing salon. Not only are they one of the most used items in any salon, but also they are often the most prominent appliances on display when a client walks through the door of your salon. With this in mind, the Salon wash units on display in your salon should be aesthetically pleasing and not a monstrosity of mismatched furniture which has been thrown in a dark corner.

Dir Group offer a unique range of contemporary styled salon wash units which have gone through extensive testing to make them some of the best available on the market. All Dir Groups salon wash units are ergonomically designed to make the client as comfortable as possible during the washing process.

One of the best salon wash units Dir Group have to offer is the Bella II. The DIR Bella II backwash is the latest and most sophisticated unit Dir have in its product range, featuring an elegant style with high-grade faux leather and high-density memory foam. Dir Group have taken the back massage function and upgraded to the seat along with the footrest, offering a full body massage whilst your hair is washed. Providing the most comfort and luxury experience ever offered from Dir’s line of Backwash Units, Bella II is sure to impress all customers. Metal brackets in the base giving more stability. Bella II comes with all standard fully adjustable ceramic sink, silicone neck cushion and explosion-proof & water saving shower spray system. This makes the Bella II one of the most advanced salon wash units on the market.

Dir offer a huge range of salon furniture and its all available from one site, so for more information on Dir Group’s ranges please visit the product section of the Dir website –