It is a dream for many hair salon owners to have a business that is relied upon by celebrity clients, a one-stop shop for the very latest services and treatments. These celebrity clients enhance your reputation, which in turn boosts business. To attract star clients, however, you need to offer a sophisticated space that is fit for them.

Barbara Daley is a well-known name in the hair salon industry. She is an experienced businesswoman with many salons and many more celebrity clients, so she serves as an excellent source of inspiration for ambitious, celebrity-seeking salon owners. Her latest venture, Barbara Daley Salon on Liverpool’s Lime Street, offers both sophistication and comfort so that it appeals to all clients.

The salon has high ceilings, historic stone columns and plenty of space, making it both impressive and efficiently functional. Key features include a professional-looking wooden reception desk, impossibly tall windows letting in plenty of natural light and comfortable leather salon chairs.

Following the official opening by footballer’s wife and fashion endorser Coleen Rooney back in 2008, the salon now attracts many celebrity clients. Despite this, Ms Daley insists that the space is not intimidating. She says:

“We had to make the salon inviting, not imposing, and yet keep the grandness of its features,”

“We stressed that despite the grandeur of the salon, it wasn’t to be designed to be elitist. It had to be warm and welcoming to all our clients.”