In any customer-serving business, creating a memorable brand with a good reputation is very important. It doesn’t matter whether you run one individual salon or a whole chain of businesses; you need to find ways of cementing your brand in the minds of your clientele.

One very effective way of doing this is b.ten in Swansea city centre, a multi-level salon with an instantly recognisable colour scheme. Owners Jamie Hill and Simon George saw the previously unoccupied spacious premises as bursting with opportunity; their vision being to turn it into a retreat for clients wanting to escape the hustle and bustle right outside the salon’s doors.

Although each part of the spacious salon is carefully designed, and the decor varies slightly, the brand-associated soft lime green colour pervades the whole salon and underpins the whole theme. The colour is soft, glowing and energising rather than being too dominant, especially as it is perfectly complemented with soft, ambient lighting.

As well as creating a fresh, invigorating vibe for clients to relax in, the colour scheme strengthens both the salon’s identity and the brand, as it also features on the exterior sign of the salon.