It can be difficult to expand a successful salon brand to a new salon in a completely different area. The clientele of the salon may be radically different, as will the treatments and services clients’ demand, so you may need to rethink the décor.

One salon which successfully made the transition from bustling city to countryside is Jordan Burr, a business which now has salons in both London and Norfolk.

But how did owners Jo Jordan and Glen Burr manage to adapt and change their brand to fit with a more relaxed country style? The answer is country couture, as Jordan explains:

“Originally, we put some really inspirational mood boards together. Early on we were channelling a Vivienne Westwood meets Lord Nelson look with plenty of individual, bespoke touches. We also knew we wanted to bring a little London sparkle to the salon.

“We were conscious of not being too ostentatious, so although we wanted to incorporate contemporary features, we tended to let the layout and age of the building steer us.

“It’s with the salon’s fixtures and fittings – for example, our massage chairs – that we’ve let the high tech aspect come through. Elsewhere, we wanted to achieve a balance of practicality, comfort and luxury.”